Jazztel - WOW!
Jazztel, the Orange’s Group «low cost» brand faces a new challenge: re-connect with their target, which is increasingly becoming digital-savvy and demanding. This is the new repositioning and rebranding project that sets a completely different approach to the consumer for a brand already undertaking changes in all its business areas in order to consolidate in the telecom market as the best option in the SmartCost segment.
A new brand icon
A brand positioning based on repeatedly surprising our target, understanding their needs and desires, adapting to them and offering the services and products they really, really want …even before they know it. That’s WOW!, isn’t it?
Agency: Contrapunto BBDO
Location: Madrid
Production Company: Blur
Director: Ginesta
Role: Creative Director