I’m a creative director. I love to shape beautiful ideas. I like to combine strategy, visual tools, technology and human instinct to come up with fresh, unexpected angles. My goal is always to create culturally relevant ideas that become meaningful stories for every audience.

In my career, I have had the pleasure of working for some advertising giants such as Publicis, Ogilvy, Havas and BBDO, the latter for over 10 years. I've also worked for tech companies like Twitter (now X), digital-first agencies like Dept Amsterdam and in-house agencies like adidas Studio A on a freelance basis. I’ve been lucky enough to pick up a few awards along the way.

Below you’ll find some of my best advertising work, along with a few recent AI-generated projects that I enjoy creating in my spare time.