Philips - AirFry it!
The modern-day version of “Google it” when it comes to cooking. A solution to most every day food-related challenges. The “obvious” answer to any of life’s curve balls. With the Philips Air Fryer you can prepare fast, healthy, impressive and delicious food in less than 10-15 minutes, and gain total control over any cooking situation.
Tone of voice
To make this campaign engaging we created playful, unexpected and tongue-in-cheek executions that drive home the phrase “Air Fry It”, positioning the Philips Air Fryer as the only device that can help you easily master your meal time. Whether it's because you're afraid to cook, because you want it perfectly done, or because you just don't feel like cooking, “AirFry it!” is the solution to all cooking issues. The social-led executions would show the effects of these kitchen victories and how air frying makes any situation better with no effort.
Agency: Dept
Location: Amsterdam
Production Company: Hazazah
Director: Rob Lukker
Role: Creative Lead / Snr. Art Director